A couple days ago Sport Chek revealed it’s new “living lab” in Toronto. Check out the video below to see how fun it looks! I’m hoping I can drop by next time I’m in the city, maybe try out the Treadmill to see if the shoes I’m using really are the best fit for me. And I would LOVE to design my own Reebok shoes!
Here are just some of the many digital and product innovations include:
- Tile, Tablet, Touch and NFC Screens: With 140 digital screens installed throughout the store, it features Samsung displays with ultra-thin borders, touch technology and near-field-communication (NFC) capabilities allowing for personalized content and greater customer interaction with merchandise.
- Shoe Wall Innovation: adidas has installed its first permanent digital shoe wall in Canada; Nike has installed its first Nike Shoe VJ Experience in the world; and Reebok has installed a customized, ‘build your own Reebook’ kiosk.
- Medical Motion Dynamic Gait Analysis: Customers walk or run on a gait analysis treadmill, while being monitored by trained Sport Chek associates who can then recommend the perfect shoe.
Hope everyone is having a great week so far!! 🙂