That Mom Blog

Check it out! Sport Chek’s new Interactive “Living Lab”! #MyBetter

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A couple days ago Sport Chek revealed it’s new “living lab” in Toronto. Check out the video below to see how fun it looks! I’m hoping I can drop by next time I’m in the city, maybe try out the Treadmill to see if the shoes I’m using really are the best fit for me. And I would LOVE to design my own Reebok shoes!

Here are just some of the many digital and product innovations include:

  • Tile, Tablet, Touch and NFC Screens:  With 140 digital screens installed throughout the store, it features Samsung displays with ultra-thin borders, touch technology and near-field-communication (NFC) capabilities allowing for personalized content and greater customer interaction with merchandise.
  • Shoe Wall Innovation: adidas has installed its first permanent digital shoe wall in Canada; Nike has installed its first Nike Shoe VJ Experience in the world; and Reebok has installed a customized, ‘build your own Reebook’ kiosk.  
  • Medical Motion Dynamic Gait Analysis: Customers walk or run on a gait analysis treadmill, while being monitored by trained Sport Chek associates who can then recommend the perfect shoe.

Hope everyone is having a great week so far!! 🙂


Author: That Mom Blog

I am a blue haired, tattooed, hard working Mom to 2 wonderful little boys, 3 baby related businesses, and a Mom Blog. Working hard at rediscovering me, getting into shape, and trying to balance it all at the same time.

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